Privacy Policy


By accessing or using and websties, providing information to us through a contact centery, or buying our products, you agree to the terms of the most recent version of this Privacy Policy and our Terms and Conditions.

Last Revised: January 10, 2020

This Privacy Policy is subject to revision or replacement at any time, and this new Privacy Policy will be effective on posting to this website.

Please take a moment to read the following updated Privacy Policy for the and websites (collectively, the “Sites”), which are owned by Red Wing Sports Group, LLC (“RWSG”) to learn how we handle personal information provided or collected from users of the Sites in the United States, Mexico or their respective territories or possessions. This Privacy Policy also applies to certain activities of RWSG’s marketing and distribution partner, Riedell Shoes, Inc. (“Riedell”).

A separate Privacy Policy for our Canadian customers is accessible here.  Awareness and understanding of our Privacy Policy will allow you to decide how to communicate with us, and will allow us to provide you with better service. By using this website, you consent and agree to the terms of this Privacy Policy, which is incorporated by reference into RWSG’s Terms of Use for the Sites.

RWSG does not sell your personal information with other companies. We pride ourselves on providing exceptional customer service. Not only are we committed to building the best ice and roller skates, we also want to make sure you clearly understand how we use information about you to provide you with the best possible shopping experience. We value the trust you place in our company and we want to ensure that you understand what information we gather about you, how we use it, and the safeguards we have in place to protect it.


Why we collect personal information

RWSG collects and uses your personal information primarily to process your orders to fulfill information requests, or to alert you to products or offerings that might be of interest to you.  RWSG also uses personal information for data analysis or similar marketing purposes in an attempt to tailor RWSG communications to your needs.  To the extent we use third parties to do so, (such as Riedell for any post-purchase customer support) such personal information will be disclosed in confidence, and with the express understanding that the use by any such third party is to advise and assist RWSG with analyses and marketing efforts.


How we use your information

In general, you can browse the Sites without providing any personal information.  We do use cookies and certain software tools to optimize your access and use of the Sites, as well as to collect and analyze session information in order to analyze online traffic, and to better understand the needs of our North American customers and other visitors.  Those practices may result in the collection of certain user information on an automated basis, such as your computer’s operating system, web browser, internet service provider, page views, and other user navigation, so that we can learn what features are the most popular, and make improvements to the Sites as necessary and on a regular basis.

RWSG will not sell any of the names, addresses, email addresses, phone numbers or other personal information in our databases.

RWSG collects and will use such personal information provided by you through any “Contact Us” or other inquiry made by you, by email, telephone, letter, product order, or other communication and direct contact.  We may collect and use your personal and non-personal information in some or all of the following ways:

  • To process and fulfill your order, and send you updates on your order and shipment
  • To respond to your comments, questions and requests and provide customer service
  • To personalize and enhance your shopping experience
  • To link or combine with information we get from others to help understand your needs and provide you with better services
  • To help us improve the design and use of our Sites, products and services
  • To analyze user trends, and other usage and statistics for the Sites
  • To send you information and offers about products, services, promotions and contests available on the Sites (unless you have directed us not to)
  • To administer and fulfill our promotions and contests
  • With our service providers who need access to such information to carry out work on our behalf
  • With our partners and others for purposes of sending their own direct mail and email, unless you opt out of this type of sharing by changing your account preferences or by contacting us
  • If needed to protect the rights, property and safety of us or any third party
  • If needed to respond to the request of law enforcement in cases where we believe disclosure is required and/or in accordance with applicable law, regulation or legal process
  • We may also share aggregated or de-identified information, which cannot reasonably be used to identify you


How we Collect Information

We collect information about you from direct contacts from you, including requests for product information through advertising and/or press releases, requests for information from the contact form, email links or other portions of our Sites. As part of information requests or the product/service fulfillment process, RWSG may forward your personal information to its authorized independent resellers or sales agents.

When you browse our Sites, you are able to do so anonymously. Generally, we do not automate the collection of personal information when you browse—not even your email address. Your browser, however, does automatically tell us the type of computer and operating system you are using, your internet provider, access times, pages viewed, your IP address and any referring link(s) through which you accessed our Sites.

In some of our emails to you, we use a click–through URL. When you click one of these URLs, you pass through our web server before arriving at the website that is your destination. We track click–through to help us determine your interest in particular products or topics; to customize future communications; to measure the effectiveness of our customer communications; and to improve the design, navigability and usefulness of the Sites.


Cookies and Site Analytics

The Sites use “cookies” and similar technologies to enhance your user experience.  Cookies may be placed on your hard drive for record-keeping purposes, and to track information about how you are using our Sites.  You can set your web browser to refuse cookies, or to alert you when cookies are being sent. If you do so, some parts of our Sites may not function properly for you.  We may also engage others to send advertisements on our behalf across the Internet and to provide analytics services.  These entities may use cookies and other technologies to collect information about your use of our Sites.


Third Party Websites

There may be advertising or other content on our Sites that link to the websites and services of others.  We do not control these sites and services, and are not responsible for them. Those websites’ terms of use and privacy policies will be applicable to your interaction with those sites and services.


Children’s Privacy

Sites are not targeted to or intended for children, and we will never knowingly request personally identifiable information from anyone under the age of 18 without prior verifiable parental consent.


California Consumer Privacy Rights

If you are a California resident, you have certain privacy rights under the California Consumer Privacy Act (“CCPA Rights”). This section describes those rights and how you can exercise those rights with RWSG.

CCPA Rights Requests

  • Right to Know and Right to Deletion. You can request what personal information we have collected, used and disclosed in the preceding 12 months. You can also request that we delete your personal information. We may not delete all of your personal information if one of the following exceptions applies:
    • Transactional: to complete a transaction for which the personal information was collected, provide a good or service requested by you, or perform a contract we have with you;
    • Security: to detect data security incidents;
    • Error Correction: to debug or repair any errors;
    • Legal: to protect against fraud or illegal activity or to comply with applicable law or a legal obligation, or exercise rights under the law, such as the right to free speech; or
    • Internal Use: to use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information (i.e. to improve our services).

Please note that if we delete your personal information, many of our services will not work the same. For example, if you have a created User Account and you request to have your information deleted, you will no longer have access to past and saved orders or created wishlists.

To submit a request to know or a request to delete, email In order to verify your identity, you will need provide us with some basic information about yourself so that we can verify that the information you provide matches what we have in our system. We will maintain a record of your request to know or request to delete.

We will not discriminate against you for exercising any of your CCPA Rights and we will not deny you goods or services, charge you a different price, or provide you with a lesser quality of goods or services if you exercise any of your CCPA Rights.


How we Protect Personal Information

We implement a variety of security measures to maintain the safety of your personal information.  Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential.  When you place orders or access your personal information, we offer the use of a secure server.  All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into RWSG (or in certain cases, Riedell) databases to be only accessed as stated above. To make purchases, it is recommended that you use an SSL-enabled browser such as Google Chrome, Mozilla Firefox, or Internet Explorer, for a higher level of protection for your personal and credit card information while it is transmitted over the Internet.


Exceptions and Disclaimers

In addition to any other disclosure  or use expressly identified or contemplated under this Privacy Policy, RWSG reserves the express rights, without notice to or consent by you, to use or disclose your personal information to protect our property rights; to enforce our Terms of Use; or to cooperate with any regulatory, law enforcement or other governmental inquiries.

Neither RWSG, nor Riedell or any of their affiliates:

  • guarantee the privacy or security of any website or other electronic communication or any information transmitted electronically to or from RWSG (or Riedell).  Although we take reasonable actions and steps to minimize unauthorized access or use of the Sites or any electronic communications with RWSG, you retain the general, inherent risks associated with all Internet and website use and electronic communications;
  • make any assurances regarding your personal information if you use any banner, hyperlink or other means displayed on the Sites to access any unaffiliated third party website.  All such access and use shall be solely governed by any privacy policy or other terms of use of such website(s).



RWSG reserves the right to change this Privacy Policy or any of its other Terms of Use at any time and without prior notice, so please review it often.  All future updates to this Privacy Policy will be effective immediately or posting to this website, and your access and use confirms your consent and agreement to the RWSG Privacy Policy and other Terms of Use.



You agree to notify RWSG promptly and in writing if you believe that we have violated this Privacy Policy or any other Terms of Use.



With any electronic correspondence we send, you will always have the ability to unsubscribe from future emails, by sending an email to with the words “Opt Out” in the message’s subject line. If you feel you have received a traditional mailing by mistake or if you no longer want to receive printed and mailed information from us, scan and email the cover letter to and we will remove you from the database.

You can also update your customer account information and manage the way that we use and do not use your information here.

If you have any questions about this Privacy Policy, the Terms of Use for this site, or your experience with this site, please contact us at:

Red Wing Sports Group, LLC
122 Cannon River Avenue
Red Wing, MN 55066

We’d love to hear from you.

Thank you for visiting our Sites.  We value our relationships with you, and we invite you to let us know if there is anything we can do to enhance your experience with the Sites.